In 2011, the company put forward a " market-oriented concept, based on the customer service". In 2011 the company sales had grown 165%, customer satisfaction had been to 99.6%, and in 2012, and 2013 the sales continued to increase more than 100%, customer satisfaction is still as high as 99.6%. Sichang gets in touch with customers to reply to the customer within eight hours and solve customer disputes, saving every customer's time with the best quality service if there is any transaction which is no matter which clients are from the world. 　

In 2012, Cross-border Electricity put forward a mission which is "promoted the Chinese service, show the image", Sichang electricity always been a "Chinese advocate of service concepts, practitioner of service standards, display of service image , inheritor of traditional service culture. In the future, Sichang will continue to show global consumers with the real meaning of "China's service".